Comic Book Franchise Reborn

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     Yes, they still exist. There was a time when comics disappeared from the mind of the public. The 90s were lacking in new franchise to pull in the next generation.

     Yes, they still exist. There was a time when comics disappeared from the mind of the public. The 90s were lacking in new franchise to pull in the next generation. And in turn, that generation didn’t educate our generation. Still alive and thriving, they aren’t just another fad from the 80’s. DC, Marvel, and Dark Horse are a few of the names of comic book brands. Although our media is scattered with the newest superhero movies and video games, superheroes were in graphic form first. Yet how do comic book brands drawn in the public? They use a few simple tactics to get new buyers…
     Comic book companies’ attempts to draw in new buyers consist mainly of movies reintroducing comic book characters. Iron Man (2008), starring Robert Downey Jr., grossed at a total of $318, 412,101 while it was in theaters. The movie Thor (2011), staring Chris Hemsworth, made $181,030,624 in theaters. Captain America (2011), starring Chris Evans, made a grand total of $176,654,505 in theaters. Iron Man, Thor, and Captain America are characters from the Marvel comic brand, and all of those superheroes will be in The Avengers, coming out in 2012. DC put out the Batman movies, starting Christian Bale, with Batman Begins (2005), which overall made $205, 343, 774 at the movies and then The Dark Knight (2008), the total gross $533, 345,358 in theaters. Coming in 2012, The Dark Knight Rises looks like a promising finish to the Batman trilogy.
     Another major move to interest the world was DC’s stunning decision to wipe everything, (everything!) from the history of their characters and start again. On August 31, 2011, DC presented comic readers with the New 52. Containing 52 new stories, some titles are familiar but most some are original. Superman, Batman, Wonder Woman, and the Justice League are stories back for a retelling, while new titles such as Red Hood and the Outlaws make their debuts in the world of comics. DC’s namesake, Detective Comics, was also presented as one of the New 52. 
      Released on the 8th of November, Batman: Arkham City was released by DC and Warner Bros as a follow up to Batman: Arkham Asylum. The video game follows the story written in the comic, Batman: Arkham City. The new mayor has put all the inmates from Arkham Asylum in to a quarantined area, called Arkham City. Among the criminals and criminally insane is a race to see who will survive on Arkham City’s streets.
     Today you can’t find many people who can tell you more than the superheroes they’ve seen in the movies. Batman, Green Lantern, Thor, Iron Man. But with the new franchise made to pull in new buyers, maybe more people will be able to name the lesser superheroes.