Beyond the Rodeo at the Stock Show


“Life is short. If you doubt me, ask a butterfly.

“Life is short. If you doubt me, ask a butterfly. Their average lifespan is a mere five to fourteen days.”- Ellen DeGeneres This quote is so true, we usually don’t get to see the beauty of many butterflies and their life is so short that they need a lot more attention than they get.


The Stock Show is so much more than just a rodeo. Meet one of the Stock Show’s amazing vendors, Butterflies 2 Go. Butterflies 2 Go helps villagers in Peru build sustainable economic futures while preserving the environment. The company is based on the idea of teaching villages and villagers near rain forests in Peru how to be financially independent and how to take care of and keep rain forests healthy so that the butterflies can be farmed.

Butterflies 2 Go’s owner, David Moore, travels to the villages he works with to help them build their butterfly farms. Once the village is able to sustain the butterflies, Mr. Moore’s company buys the butterflies from the farms for fair market value. This money the villagers make helps he villages with costs that include food, water, and education.

Each farm is about the size of a football field, covered by one large net. The butterflies live out their whole lives under the net. Since butterflies are prone to many predators, including birds, they stay safe being raised underneath the net. Each butterfly is raised humanely. “On butterfly farms, they never kill the butterflies,” stated Thaiann, a representative from Butterflies 2 Go. “They let them reproduce and when they die naturally, the villagers harvest them. This gives them the chance to reproduce and live a normal butterfly life.”

This company helps the environment in many different ways. The villagers that Butterflies 2 Go helps now can lead more successful and healthier lives, while also protecting rainforests. And the people who buy the beautiful and preserved butterflies get to see the beauty in butterflies every time they look at their piece of art hanging on their wall. It’s a win-win! For more information, check out or