Playtime at the History Colorado Center

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Until the 1950’s toy advertisements weren’t common except a few before Christmas until Mattel signed a 500,000 dollar advertisement space for a year round showing of commercials created

Until the 1950’s toy advertisements weren’t common except a few before Christmas until Mattel signed a 500,000 dollar advertisement space for a year round showing of commercials created by Mattel .advertising their products. Soon Mattel’s products were a common household product and everyone loved their toys. The first toys that were popular were simple toys like Tonka trucks made in 1947 and another popular toy was link’n logs made a year later. Another popular toy was the Johnny Seven One man Army made by Topper toys in 1964. During this timeline monsters, superheroes, and villains were getting very popular so more were being created. Shannon Voirol Senior Exhibit Developer of History Colorado Center said “ I went to elementary school during the 60’s.” Which means she grew up with all these toys coming out for boys and girls.

 

She also grew up during a horrible time for the U.S. She grew up during the Vietnam war 50,000 soldiers died during that terrible war but the war did inspire some toys like G.I joe and the one man army toy. But a lot of people got angry and Hasbro took G.I joe off store shelves until the war was over by then adults had started anti war and gun campaigns so Hasbro redesigned G.I joe as an Adventurer esc super hero. All of these history making toys are available saturday at the History Colorado center. Feel free to come visit The makers of this wonderful exhibit Shannon Voirol, Alison salutz, and Deborah Radman. Learn more at www.historycoloradocenter.org.