The Effect of Tourism in Colorado

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The people of Colorado are thrilled. More tourists are coming to Denver which means less taxes for the average family. Adds are helping spread the word about Colorado’s attractions.

The people of Colorado are thrilled. More tourists are coming to Denver which means less taxes for the average family. Adds are helping spread the word about Colorado’s attractions. Consumer marketing is trying to increase vacation days for workers.

People that visit Colorado who pay taxes help decrease the amount of taxes residents have to pay. Amber Kollnan, the director of consumer marketing for Colorado, explained, “976 million dollars in state and local taxes were created from visitor spending and when we do the calculations we see that actually saves a family of four in Colorado almost $800.” This helps the people of Colorado by increasing the amount of money they have and thus allowing Colorado citizens to become richer. Making Colorado a happier, healthier, and safer place for people.

Consumer marketing is reaching out in many different ways. They have commercials that are strewn about around the USA to encourage people to come and visit Colorado. The Consumer Market for Colorado stated that they have target market cities in which they try to convince citizens to come to Colorado. Some cities that are an example of this is Austin, Chicago, Dallas, Houston, and Minneapolis ex.) They have tried to put out advertisements for Colorado in other countries based on the culture. An example of this is, in Japan they prefer to have advertisements about the westernized culture. While people in England prefer to not have that sort of advertisement.

The people are working to increase vacation days across the country. This will allow for more vacations for the public and decrease stress which will help in the area of health.
Amber Kollnan the director of Consumer Marketing says that it will also help with tourism. She stated that, “I always take all of my vacations days.” She supports all Americans to take all of these days.

Tourism is affecting Colorado for the better by decreasing taxes. Which is possible by having add’s all around the world. To increase vacation days helps people to relieve stress